About
This project is about understanding fitness apps as a product, focusing on user problems that impact retention and aims to find solutions to help users stay engaged and achieve their fitness goals.
Why this project
As a designer, I have been curious to learn about fitness tech domain, especially fitness apps, and wanted to understand the app's usability & engagement, plus exploring why users uninstall or stop using the app over time and see if I could come up with potential solutions to address the problems identified.
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